You have to determine the market where your goods can be exported. Carry out a marketing research. You can conduct the research yourself, analyzing secondary information, as well as resort to the help of consulting agencies that will conduct the research directly in the selected market..
Conducting research, pay attention to:
1. The specificity of legislation and taxation
2. The level of a country's economic development
3. Cultural characteristics of the population
Start analyzing potential markets in Russia and the CIS countries. You better choose one city for the supply of goods. Trying to conquer completely the whole country at once is not reasonable. You have to first try to ship to one city.
You need to think about the target segment once you have chosen a market. The most effective and profitable option is to find several large wholesalers and sell them your goods. They themselves will distribute the goods to retail customers within the country. This option is good, but it is difficult to implement. You can also try to directly go to the country's retailers or arrange deliveries for special customers (the state). But this is very individual and only the head of your company can decide which sales channels to use after consultations with marketers and top management.
You have to solve a lot of questions and tasks to carry out export of goods. Let's start:
1. Transportation of goods
If you previously transported goods in the local market, now the distance between you and your customers is increasing several times. Our advice, at first time you can use the services of transport companies, they will tell you the most optimal logistics route. It is very important to form an uninterrupted delivery scheme for your goods - this is one key to success!
2. Legal inconsistencies
Carrying out a market research, you have to identify all the specifics of the law. Now you have to draw up a competent international contract, which will save you from misunderstandings.
3. Pricing
It’s a very individual question, the main thing you should understand that export sales entail an increase in the cost of goods. You have to cover additional costs associated costs for transportation, packaging, insurance, declaration, etc. But do not get carried away, most likely your product is not unique, so the price should be competitive.
So, after analyzing the market, the economic situation and setting goals, you need to solve the most important question, who will do this?
If you are the head of the company and you have a desire and free time to study everything yourself - your right! You will be able to lead your company along and achieve success!
You can also invite a specialist in foreign trade activities that will draw up transactions. It all depends on how competent person you pick up. If you accept an inexperienced person, you will get more problems than profit when he starts conducting export transactions. Document flow on foreign economic transactions requires maximum professionalism and attention!
The easiest way is to conclude an agreement with a foreign economic company. You have to sell her the goods under the usual conditions of sale. The foreign economic company itself will carry out an export transaction and draw up an optimal logistic scheme. This will reduce the cost of your goods at the rate of 5-10% of the VAT amount.
Perhaps you think it is very difficult to carry out an export transaction. But do not deprive yourself of the opportunity to increase sales and get additional profit. If you have a desire to enter a new market, use the services of companies that you can find on Jey.Today!
