This is family business and founded 27/years ago as a rice trader and distributor in local market for all major exporters by selling them as packed product ready for shipment. Since 1983, PF owns major stakes in the local industry and is considered highly renowned and reputed for its quality products and commitments, so management decided to turn into the export in early 2006 to discover new horizons by expanding its operations to exports to major International Markets.
PF is situated in Karachi with collaboration of rice mill that has state of the art technology and machinery used to process cargoes from initial stages of procurement till the final stages of packing and loading. Rice delivered by us is top quality, well-cleaned, textured, graded and inspected by our highly experienced Quality Assurance unit to make sure and never compromise at any stage of the process. We believe in staunch emphasis for investment in Research & Development in regards to technology and process development that are similar to standards followed anywhere in the world.